“Big Box” – Florida Lottery contracts with K-Mart- In the wake of the Florida Lottery signing up K-Mart as a retailer, Public Gaming interviewed Tom Delacenserie, Director of Sales for the Florida Lottery, on the selling process and more.

Legal Issues Surrounding Advertising of Scratch Game Odds- Lotteries are being sued for not publishing the changing odds for a scratch game. This would seem to be an ongoing and pervasive difficulty, as the advertised odds relate to the game as it begins, odds that change with each play and win. Public Gaming asked for feedback from Bill Murray, Deputy Director and General Counsel for the New York Lottery.

Marketing Traditional Games to the Younger Consumer - There is a younger generation of consumers with entirely new and different lifestyles, motivations, and concepts of entertainment and recreation.  

Motivating Retail Clerks to Ask for the Sale - Public Gaming asked Tom Delacenserie, Florida Lottery Sales Director, for ideas on how to motivate retail clerks to ask for the sale.